The UCI seals a deal with MyWhoosh, the free alternative to Zwift, to be the only platform that will have the courses of the next three road World Championships. The application takes another step towards the conquest of virtual cycling and strengthens the Emirati presence in the pedal sport.
Indoor cycling experienced a significant boom during the confinement and the passage of time has made it a commodity for many cyclists, especially during the months when the cold is biting and sunlight is scarce.
These applications have been in a market that Zwift has mastered with authority for years. However, the irruption of MyWhoosh threatened to end the status quo and, after five years of development, it seems that they are getting closer and closer to achieving it.
If a few months ago the UCI announced that MyWhoosh would be in charge of the organization of the next three Virtual Cycling World Championships, it has now become known that this same platform has become the Main Partner of the Road World Championships for the next three editions of the event (2024-2026).
The agreement means that MyWhoosh will be the only application that will offer the official routes of the next three World Road and Time Trial Championships, i.e. those to be held in Zurich (Switzerland, 2024), Kigali (Rwanda, 2025) and Montreal (Canada, 2026).
The platform will be the epicenter of indoor cycling, as this proposal will be able to satisfy both amateurs and professionals. On the one hand, amateurs will be able to pedal along the same route where the best specialists of each country will fight for the coveted rainbow jersey, thus emulating their idols.
On the other hand, the professionals will have a very useful tool to train their preparation and tuning for the World Cup.
UCI President David Lappartient said he was delighted that MyWhoosh “has decided to make an even greater commitment to cycling” and affirmed that “this increased investment by MyWhoosh is further proof of the interest in cycling”.
In addition, MyWhoosh CEO/Managing Director Akhtar Saeed Hashmi was the other key person on the deal to offer statements. He said that for their part they are also delighted to strengthen their ties with the UCI and stated that “this is an exciting development in the world of cycling and virtual racing”.
Akhtar Saeed Hashmi explained that “MyWhoosh users will be able to race their own UCI Road World Championships on the platform, while many professional riders will no doubt test themselves on the virtual courses ahead of the Zurich, Kigali and Montreal editions.”
MyWhoosh – founded in Abu Dhabi in 2019 – has starred in the umpteenth display of UAE interest in sport. In addition to competitions such as Formula-1 or the aforementioned Virtual Cycling World Championships, there is also the 2028 Road World Championships or the 2029 Track World Championships.
Source: www.brujulabike.com