MyWhoosh, the virtual cycling application based in the United Arab Emirates, steals Zwift’s hegemony after signing a collaboration contract with the UCI for the next 3 years. This implies that the Virtual Cycling World Championships will be held on this platform from 2024.
Hard blow to the hegemony of Zwift as a reference platform as far as virtual cycling is concerned. The popular online cycling application enjoyed not only the favoritism of the majority of users of interactive rollers but also the favor of the UCI, which chose Zwift in 2020 for the dispute of the first Virtual Cycling World Championships.
This situation that has been maintained until last February when the 2023 edition took place with Glasgow, in the form of a virtual circuit, which reproduced the one that real cyclists traveled a couple of weeks ago.
Now, the UCI has just announced a new contract for the next three years with the virtual cycling platform MyWhoosh based in Abu Dhabi, in what represents an important commitment by the Emirati company to grow and subtract market share from Zwift, today, the benchmark for virtual cycling.
MyWhoosh and the UCI will work closely in the organization of the Virtual Cycling World Championship, establishing strict mechanisms to control the race. This collaboration means the beginning of a transformation stage for MyWhoosh and the relevance of virtual cycling bringing the benefits and excitement of competition to homes around the world” declared Akhtar Saeed Hashmi, CEO and Director of Operations of the Emirati firm.
For his part, the president of the UCI, David Lappartient highlighted the commitment to cycling in Abu Dhabi, the city that hosted the Urban Cycling World Championships in 2022 and which has been selected as the venue for the Road Cycling World Championships for the year 2024 to which must be added, obviously, the Virtual Cycling Championships, although these, through the network of networks.
Source: www.brujulabike.com